What’s the difference between paid influencer strategy and UGC strategy?
Sounds similar, big difference.
TikTok is being the number one social media in the world.
Not only GenZ(16~24) is using this app, 41% of users are in this age range, which means the other 59% of the platform is made up of users from the Millenial, GenX, and even Baby Boomer generation (my 75 grandfather is on the app — Hi, Grandpa!)
Some smart companies are using this data to make ads to generate more sales for their product.
In this article, I’m going to write about the difference between these two strategies, the influencer paid strategy, and the UGC strategy.
If you’re interested in social media marketing, you can’t miss out on this one.
What is paid influencer strategy?
This strategy was often used on Instagram. When Instagram was the King of Social media (2013~2018). Many companies paid a lot of money to people who have followers to promote their products.
Prons
You can reach out to a massive audience with one photo.
You don’t need to shoot your photo by yourself.
Cons
It cost a lot to collaborate with massive follower
Most time you can only take a few photos or videos.
Some influencers have fake followers, so the conversion rate is low.
What is UGC’s strategy?
UGC (User Generated Content) are made by individual who don’t even have massive followers. This can include reviews, testimonials, photos, videos, or other types of content that are created and shared by consumers of a product or service.
Furthermore, some creators help your company make your content so you don’t have to waste time making content for your product. These people are called UGC creators.
Prons
Creators are going to make content for your product.
You can make content cheaper and more.
Cons
It may take time to reach out to your audience.
You need to send the product to the creators.
Why are people likely to watch UGC?
The biggest difference between UGC and paid influencer strategy is honest review and videos.
These simple videos are over 10 million views and over 1 million like.
And the cool part of these videos are you don’t have to show your face!
By the way there are some videos that showing their face and these creators are making really cool content.
People are printing money with these simple 30 sec videos.
This is the power of TikTok.
You don’t need to pay a big studio or buy expensive camera to make these videos.
Many e-commerce brands are joining into this game.
That’s today article!
By the way, there are some formulas to create these ads, so the next article is the secret recipe of UGC videos.
Hope you enjoy!
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