The genius TikTok strategy behind the $11 million chocolate brand

The success behind the $11 million-dollar brand

Kazuma Komura
3 min readMay 13, 2023

--

Tabs • Sex Chocolate | Official Site — Tabs Chocolate

The media landscape is constantly evolving. With the advent of television, TV ads became the go-to method for direct-to-consumer (DTC) brands. However, the rise of social media saw some brands utilize dubious ads, thereby harming their credibility. The key to a successful…

--

--