The genius TikTok strategy behind the $11 million chocolate brand
The success behind the $11 million-dollar brand
The media landscape is constantly evolving. With the advent of television, TV ads became the go-to method for direct-to-consumer (DTC) brands. However, the rise of social media saw some brands utilize dubious ads, thereby harming their credibility. The key to a successful brand lies in the right use of social media platforms, as illustrated by the $11 million chocolate brand.
Challenges with Micro-Influencer Marketing
Initially, the plan was to engage as many micro-influencers as possible on TikTok for organic reach. However, scalability proved to be a challenge. To overcome this hurdle, the brand shifted its strategy and decided to pay a flat retainer to a content creator to generate content on its behalf.
The Power of User-Generated Content (UGC)
Twitter has emerged as a treasure trove for finding content creators. These creators are paid between $1,000 and $3,000 per month to make 30 TikToks. The strategy is simple yet effective…
