Let’s break down this simple TikTok ad into 5 parts.

Steal this formula to generate more sales.

Kazuma Komura
2 min readJan 7, 2023
Photo by Aaron Weiss on Unsplash

Many Software Company always struggling in Social Media Marketing.

But this company made a cool ad to generate more users for their app.

Let’s break down into 5 parts how to make this engaging content.

The Company we’re going to talk about. Givingli

Givingli creates customisable digital greeting cards that allow users to send greetings and presents from their mobile phones for a variety of events.

Check their website from here!

Givingli | Greetings & Gifts Designed for Human Connection

Anyways let’s go through 5 part you need to know how to make this engaging content for your brand.

1. Make a problem

Miss the shipping cutoff date for christmas?

This is the intro of this video.

Make a problem and give a solution with your product.

This one of the perfect hook for your TikTok ads.

2. Answer their question straight forward.

You know TikTok is really short

So you need to answer or prove it as fast as you can.

No excuses.

3. Sound effects and visual interruption

It’s a very short video but you can hear some sound effects and sometimes zoom in and zoom out.

These little technique helps you to engage your audience.

Don’t miss little things!

4. Simple CTA

Some videos forget to put a CTA phrase in your script.

This video has a clear CTA so the viewer feels natural downloading the app.

Don’t forget CTA!

5. Light Setting with chill background music

If you look at this video you can find out that their light setting is really cool.

And it also matches the music.

Lighting is mostly an underrated effect but it’s really important for your UGC videos.

That’s today’s article!

Did you enjoy it?

Thank you for reading and see you to the next article.

Want to make creative for your brand?

Let’s get on a quick call.

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Kazuma Komura
Kazuma Komura

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