How this brand generated 1 million dollars in sales from UGC videos?
Don’t underrate the power of UGC.
Jolie Skin Co is a showerhead company focused on purifying the quality of water for better skin, hair, and well-being. Their first product The Jolie Filtered Showerheads had made over a million in sales.
In this article, I’m going to break down into 5 parts their strategy to be a successful brand in just 2 years.
If you are a small business owner or a start-up, you can’t miss this masterpiece.
1. All videos are made by UGC creators.
When you look at this TikTok page, you will see that all of the videos are simple videos with simple captions.
However, this company is already generating millions of dollars.
Why?
2. Incredible UGC script
There are some features that must be included in the UGC script.
Hooks,
Social Proof,
Demonstrations,
CTAs,
and so on.
These elements are added to these videos, so it feels natural to watch.
3. Ambassador Program
People are making literally making Free videos for this company because they can receive tons of free value from this program.
Check out all people making these videos!
Find ‘jolieskinco’ on TikTok | TikTok Search
This means the company can spread its name without making any videos.
Check out their ambassador program if you’re interested.
Affiliates & Ambassadors Program — Jolie (jolieskinco.com)
4. Clean Simple Website.
Their website is simple and well-structured.
Intro
Pain Point
Testimonial
CTA
I found a similar website theme from Etsy so you can use it for your website.
COSMO Squarespace 7.1 Website Template eCommerce Shop & — Etsy
5. Posting videos consistently.
If you look at their TikTok page they are almost posting videos every day. Sometimes they are posting multiple times in one day.
I know everyone heard this word but consistency is a very important key for your brand.
Huge Respect to Jolie Skin Co
Wrap up.
That’s today’s article!
If you want to make creative like these for your brand, let’s get on a quick call.
